This book is a short, straightforward guide to what customer-centricity means. It helps the reader to understand why collaborative project management and post-implementations are not enough, why customers matter – not just the end user but also internal colleagues and suppliers – and introduces a step-by-step process to move an organisation to customer-centric project management.
This book is a short, straightforward guide to what customer-centricity means. It helps the reader to understand why collaborative project management and post-implementations are not enough, why customers matter – not just the end user but also internal colleagues and suppliers – and introduces a step-by-step process to move an organisation to customer-centric project managementThis book is a short, straightforward guide to what customer-centricity means. It helps the reader to understand why collaborative project management and post-implementations are not enough, why customers matter – not just the end user but also internal colleagues and suppliers – and introduces a step-by-step process to move an organisation to customer-centric project managemen