This year’s Fifa Soccer World Cup in South Africa is set to generate the highest commercial revenue ever for an edition of the event, said chief executive officer of the Local Organising Committee (LOC) Danny Jordaan, during a recent lecture organised by the Royal African Society in London. At the same time, according to a report circulated in February by the website "Project 2010", Fifa expects to make a marginal loss on the 2010 World Cup. Are the public being lied to? Is clever spin at work? Does Fifa simply not know how to work with money, or is it a case of Chinese bookkeeping?